I develop conversion-minded creative for consumer products, apps and local services, from customer insight and concept to on-camera delivery and final edit.
Product-led videos built around real customer problems, visual proof and a clear reason to act.
Human-led product stories that make software easier to understand and easier to see in everyday life.
On-location content that helps customers understand the service, trust the people behind it and take the next step.
I do more than hold up a product and list its features. I start with the customer: what they are already frustrated by, what might stop them from buying and what they need to see before they act.
From there, I develop the concept, opening hook, script and visual proof. I film on camera or as voiceover, edit for the pace of the platform and create variations that give the brand something meaningful to test.
I am 41, so I can speak to a customer who is not in her twenties without performing it. I bring nine years of on-camera experience and eight years in B2B SaaS at Semrush and Maestra, across sales, account management and client-facing work. That means I am comfortable explaining unfamiliar products, handling sensitive subjects and turning complex features into clear, natural stories.
The goal is content that feels human in the feed while still giving the viewer a specific reason to keep watching, understand the product and take the next step.
Aysylu Ismagilova, 41. Philadelphia. English and Russian on camera and in voiceover. Nine years in front of a camera, eight years in B2B SaaS at Semrush and Maestra.
Choose a single piece of content or a structured creative test. Every project begins with the customer problem and the reason the product belongs in their life.
from $200
Organic content video$200
Paid social ad$300
Organic content video includes
Paid social ad includes
Most Popular
$800
Built for brands that want to compare more than one message instead of betting the campaign on a single video.
Plan a creative testfrom $1,800/month
Ongoing creative built around fresh angles and testable variations, not eight unrelated videos made simply to fill a calendar.
Ask about monthly availabilityNeed eight completely different concepts or multiple products and locations? I'll create a custom scope.
Raw footage does not include extended advertising, exclusivity or perpetual usage rights.
Final edited files are included in the agreed project scope. Raw footage, additional versions, paid advertising beyond the included period, exclusivity and extended licensing are priced separately.
For clinics, studios and Philadelphia-area businesses that need both on-location content and a clearer path from the ad to the appointment.
from $600
custom quote
Campaign setup and ongoing management are scoped separately from content production. Advertising spend is paid directly to Meta by the client.
Paid media costs are never included in production or management fees. Ad spend is paid directly to the platform by the client.
Tell me what you sell, who you want to reach and where the content will run. I'll reply with relevant work, an initial creative direction and the best-fit production option.
For the most useful reply, include the product, target customer, platform, desired deliverables and whether the content will run organically or as paid advertising.